Overview
Client: Soldisc Inc
Industry: Security Systems & Technology
Services: Website Design & Content Strategy, UI/UX Overhaul
Key Result: A 60% increase in qualified leads through the new “Free Consultation” request form.
The Challenge: Building Digital Trust in a High-Stakes Industry
Soldisc Inc provides sophisticated, tailored security systems for both homes and businesses. However, their previous website didn’t reflect the high-tech, trustworthy nature of their services. It was difficult for visitors to differentiate between residential and commercial offerings, understand the full range of solutions, and take a clear next step.
The core challenge was to completely overhaul their digital presence to:
Instill Confidence: The website had to immediately project an image of professionalism, reliability, and expertise to earn the trust of both homeowners and business clients.
Eliminate User Confusion: Visitors needed a simple way to self-identify (as a home or business owner) and find the specific services relevant to them without friction.
Drive Qualified Leads: The site needed to move beyond being a simple brochure and become an active tool for generating high-quality enquiries for their free security assessments.
The Solution: A Digital Strategy Built on Clarity, Credibility, and Conversion
WDA implemented a full UI/UX overhaul and content strategy focused on guiding the user to the right solution and building unshakable trust.
Clear User Segmentation: The new homepage design instantly helps users self-select the relevant path with a clear “For Your Home” vs. “For Your Business” segmentation. This simple choice tailors the rest of their journey, reducing friction.
Service Clarity & Structure: We created dedicated, detailed pages for each core service (Alarms, CCTV, Access Control), outlining the technology, benefits, and applications. This allows users to easily compare options and understand the value of each solution.
Authority & Trust Signals: We strategically infused the site with trust-building content, highlighting key value propositions like “Certified Experts,” “Premium Equipment,” and “Responsive Support.”
Modern & Professional Visuals: A clean, high-tech aesthetic was implemented across the site. We used professional imagery of their technology and installations to showcase their expertise and build credibility.
Conversion-Focused Architecture: Every page was designed with a clear purpose, guiding the user towards the primary call-to-action: a “Request a Free Consultation.” These CTAs were made prominent and accessible throughout the site.
The Results: A Surge in Qualified Leads and Enhanced Market Position
The new website transformed Soldisc Inc’s digital presence, turning it into a powerful engine for growth.
A 60% Increase in Qualified Leads was generated through the “Free Consultation” forms in the first four months.
A 35% Decrease in Bounce Rate and a significant increase in average session duration, indicating that the new design and clear content immediately captured visitor trust and engagement.
More Qualified Enquiries, with users contacting Soldisc Inc about the specific services that met their needs, leading to a more efficient sales process.
Improved Local SEO Rankings due to the optimized content and clear service categories, making it easier for local home and business owners to find them.
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