The Brief
“Can we Thrive with Autism?” was a weekly Instagram Live event featuring experts, personal stories, and interactive Q&A sessions to educate the public about autism. The client needed engaging social media flyers to promote the event. The biggest challenge was reaching the right audience while addressing common misconceptions about autism
The Client
Puresouls Learning Foundation has been at the forefront of advocacy for people living with Developmental Disability with its particular focus on Autism. They have been advocating for acceptance, inclusion, education, and skill development of these groups of people.
Strategy & Design Approach
Since the target audience included parents, educators, and healthcare professionals, we crafted messaging and visuals that resonated with them. Our approach emphasized vibrant, inclusive designs, using a diverse color palette to evoke emotion and celebrate the strengths of children on the autism spectrum. By thoughtfully balancing education and visual appeal, we helped ensure the campaign reached and engaged the right audience.
The Result
- Reached thousands of viewers across social media.
- Increased engagement through visually compelling designs.
- Received positive feedback from parents and educators on autism awareness.
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