Overview
Client: Prexint Law
Industry: Legal Services
Services: Web Design & Strategy, UI/UX Design, Brand Positioning
Key Result: A 50% increase in qualified consultation requests and a significant enhancement of the firm’s digital brand presence.
The Challenge: Designing a Digital Presence as Professional as the Firm Itself
Prexint Law is a modern firm providing expert counsel in corporate, commercial, and dispute resolution law. While their reputation for delivering practical legal solutions was stellar, their digital presence didn’t match their authority. They needed a website that would move beyond the traditional, often outdated, look of many law firm sites.
The core challenge was to create a digital front door that could:
Project Modern Credibility: The design had to feel authoritative and trustworthy without appearing stuffy or unapproachable.
Ensure Effortless Navigation: Potential clients, often dealing with complex legal matters, needed to find information about specific practice areas quickly and without confusion.
Differentiate the Brand: The website needed a refined, elegant identity to stand out in a competitive legal market.
Guarantee Accessibility: The experience had to be seamless and professional across all devices, from a partner’s desktop to a client’s mobile phone.
The Solution: A Digital Strategy Built on Elegance, Clarity, and Trust
WDA designed and developed a new website that balances corporate authority with a clean, user-centric experience. Our strategy was to build a platform that was both a powerful branding tool and a functional resource for clients.
Sophisticated & Approachable Design: We implemented a sleek, modern layout using a refined color palette and professional typography. The design language is clean and uncluttered, conveying a sense of order and authority while remaining user-friendly.
Structured & Intuitive Navigation: We organized the firm’s extensive services into clearly defined “Practice Areas.” This structured navigation allows visitors to immediately find the relevant legal counsel they need, simplifying their journey.
Strategic Trust-Building Elements: Every element was chosen to reinforce credibility. High-quality professional photography, strategic use of brand colors, and an emphasis on the firm’s mission and values were used to build an immediate sense of trust with visitors.
A Flawless Responsive Experience: The website was built from the ground up to be fully responsive, ensuring a seamless and professional experience for users on desktop, tablet, and mobile devices.
The Results: Increased Enquiries and a Stronger Brand Presence
The new website successfully repositioned Prexint Law as a modern leader in the legal field, yielding significant results.
A 50% Increase in Qualified Consultation Requests through the new, streamlined contact forms.
A 40% Decrease in Bounce Rate, with visitors spending more time exploring the various practice areas, indicating a vastly improved user experience.
A Stronger, Differentiated Brand Presence that moved the firm away from the generic legal website template and into a sophisticated, memorable digital identity.
Positive Feedback from New and Existing Clients, who praised the site for being professional, clear, and easy to navigate.
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