Overview
Client: Puresouls Learning Foundation
Industry: Non-Profit / Education / Community Outreach
Services: Social Media Design, Digital Marketing Graphics, Brand Communication
Key Result: Significantly Increased Event Attendance and Built a Thriving Online Community
The Challenge: Cutting Through the Noise with a Sensitive Message
The client had created a powerful and much-needed weekly Instagram Live event, “Living and Thriving with Autism.” The series featured experts and personal stories, aiming to educate the public and build a supportive community.
However, they faced a two-fold challenge:
Reaching the Right People: In the crowded space of social media, they struggled to consistently connect with their target audience of parents, caregivers, educators, and individuals on the autism spectrum.
Communicating with Nuance: Discussing autism requires a sensitive, respectful, and clear approach. They needed promotional materials that could not only grab attention but also address misconceptions and foster a welcoming environment for open conversation.
The Solution: A Strategy of Clarity, Consistency, and Compassion
WDA understood that this was more than just a design task; it was about compassionate communication. Our solution was a comprehensive design strategy built to establish trust and drive engagement.
Deep-Dive & Empathy: We began by collaborating closely with the client to understand the nuances of their message and the specific needs of their audience. This informed every design decision.
A Cohesive Design System: We created a consistent and instantly recognizable visual identity for the weekly event. By using a calming colour palette, clean, accessible typography, and a structured layout, we ensured the flyers were not just beautiful but also professional, trustworthy, and easy to read.
Messaging-First Design: Each flyer was designed to make complex topics approachable. We created a clear visual hierarchy that highlighted the week’s topic and guest speaker, making the event information scannable and compelling, which is crucial for busy social media feeds.
The Execution: A Visual Language of Support
The Results: From Flyers to a Flourishing Community
The strategic design system had a clear and immediate impact on the success of the Instagram Live series.
- Significant Growth in Attendance: The professional, clear, and compelling promotional flyers led to a measurable increase in weekly viewership and audience participation.
- Boosted Social Media Engagement: The shareable, visually appealing designs resulted in higher rates of likes, comments, and shares, organically extending the event’s reach to new audiences.
- Positive Community Feedback: The client received overwhelmingly positive feedback on the quality and sensitivity of the event’s branding, which helped establish them as a trusted resource in the community.
- Achieved Core Mission: Ultimately, the design partnership enabled the client to more effectively educate the public, break down misconceptions, and create the thriving, supportive online community they had envisioned.
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