The Brief
The client required a suite of promotional and stationery items essential for the hotel’s branding and daily operations. These materials—including rate cards, door hangers, writing pads, guest feedback forms, promotional cards, and flyers—were designed to reinforce the hotel’s identity while ensuring functional efficiency.
The Client
The Golden Tulip hotels is committed to quality standards, while taking on the personality of its manager and embracing the local culture. The Golden Tulip hotels provide a playful outlook on life, work and travel. Aligned with the business travelers’ behaviors, our hotels encourage guests to mix work and play, allowing them to live and share unique and playful experiences.
Our Plan
We developed a cohesive visual approach by strategically incorporating the hotel’s brand colors, using lighter and darker shades to create contrast and harmony. For image-based materials, we employed diverse grid layouts to organize visuals effectively, ensuring a polished and engaging presentation.
Strategy & Design Approach
- The hotel reported increased guest interactions, as more guests utilized feedback forms and promotional materials.
- Staff found the new stationery items more functional and aligned with brand aesthetics.
- Strengthened the hotel’s brand presence with visually cohesive and professionally designed materials, leading to positive client feedback.
- The client praised the designs for enhancing brand consistency and guest experience.
