Overview
Client: Golden Tupli Hotel
Industry: Hospitality / Hotel
Services: Brand Collateral, Print Design, Guest Experience Design
Key Result: Created a cohesive and elegant branded experience, enhancing guest perception and reinforcing the brand identity at every touchpoint.
The Challenge: Weaving Brand Identity into the Guest Experience
For a premium hotel, a truly memorable stay is curated through dozens of small, thoughtful details. [Hotel Name] understood this and needed to ensure that every single piece of guest-facing material—from the rate card at reception to the writing pad in the room—was perfectly aligned with their brand identity and commitment to quality.
The challenge was to:
Eliminate Inconsistencies: The hotel’s existing materials felt disconnected, creating a disjointed experience for guests.
Combine Elegance with Function: The items needed to not only look beautiful but also be perfectly functional and intuitive for both guests and staff.
Turn Every Touchpoint into a Brand Moment: They wanted to transform everyday operational items into subtle but powerful branding opportunities.
The Solution: A Guest-Centric Design Strategy
WDA approached this project by mapping the entire guest journey to ensure no detail was overlooked. Our solution was a holistic design system that balanced brand elegance with operational clarity.
The Guest Journey Audit: We began by walking through the typical guest experience, from check-in to check-out, identifying every physical touchpoint where a branded item would be seen or used.
A Unified & Functional Design System: We developed a sophisticated design language that could be applied consistently across all materials. For functional items like guest feedback forms, we prioritised clean layouts and clear typography to ensure ease of use, while for promotional items, we focused on impactful visuals and aspirational messaging.
Material & Print Consultation: We provided strategic guidance on paper stocks, textures, and finishes to ensure the final printed collateral had a premium, tactile quality that reinforced the hotel’s high standards.
The Execution: A Suite of Elegant and Functional Collateral
The Results: A Seamless and Memorable Brand Experience
The new, unified suite of materials had a tangible impact on the hotel’s brand perception and guest experience.
Seamless Brand Experience: The consistent design language created a high-end brand story that was present throughout the guest’s entire stay, making the experience feel more curated and luxurious.
Elevated Guest Perception: The meticulous attention to detail in the printed collateral conveyed a sense of quality and care, positively impacting the overall perception of the hotel.
Improved Operational Clarity: Well-designed functional items like rate cards and door hangers improved communication and clarity for both guests and staff.
Strengthened Brand Identity: The hotel’s brand was no longer just a logo on a sign but a tangible part of the guest experience, building stronger brand recall and guest loyalty.
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