The Brief
The client, a baking company, needed branded materials to enhance their packaging, marketing, and customer experience. This included stickers for packaging, flyers, a signboard, and invoices. Each piece played a crucial role—stickers added a professional touch to product presentation, flyers helped attract new customers, the signboard increased brand visibility, and invoices reinforced professionalism while maintaining brand consistency.
The Client
Cravings 4 Cake specializes in crafting delicious cakes and pastries for all occasions. Their passion for baking shines through in their irresistible treats, from decadent chocolate cakes to delicate pastries, satisfying every sweet craving with delectable creations.
Strategy & Design Approach
Our goal was to design eye-catching materials that reflected the warmth and creativity of the brand. To complement the bakery’s vibrant logo and delicious treats, we used a clean white background to make colors pop and enhance visibility. For packaging stickers, we ensured designs were playful yet elegant, reinforcing the brand’s artisanal quality. Flyers and the signboard featured mouthwatering imagery and inviting typography, making them visually appealing and memorable.
The Result
- Increased brand recognition through consistent and visually appealing materials across packaging, flyers, and signage.
- Boosted customer engagement with eye-catching flyers that drove foot traffic to the store and increased inquiries for catering services.
- The signboard helped elevate the bakery’s presence in the community, leading to higher visibility and foot traffic.
- The new packaging stickers and invoices reinforced professionalism, contributing to increase in customer satisfaction based on feedback.
- Positive client feedback praised the designs for strengthening brand consistency and helping the bakery establish a cohesive and inviting image.
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