case studies /

A Sweet Digital Experience: A Conceptual E-Commerce App for a Local Bakery

Note: This is a conceptual project created to showcase UI/UX strategy and e-commerce app design skills.

overview

Hypothetical Client: “[Bakery Name],” a thriving local bakery in Cheshire.
Industry: E-Commerce / Food & Beverage
Services: UI/UX Design, Mobile App Design, E-Commerce Strategy
Key Result: A user-centric mobile app designed to increase sales, streamline the ordering process, and expand the bakery’s market reach.

The Challenge: Scaling a Local Favourite Beyond the Counter

Following the success of their in-store rebrand (as detailed in our previous case study), Cravings 4 Cake saw a significant surge in demand. Their delicious products were more popular than ever, but their ordering process was entirely manual—relying on phone calls and in-person visits.

This created a growth ceiling. To scale the business, expand their reach beyond local foot traffic, and offer a modern, convenient service, they needed to solve three problems:

Inefficient Order Management: The manual process was time-consuming and prone to errors during busy periods.
Lack of Convenience: Customers wanted a simple, digital way to order their favourite treats for delivery.
Untapped Market Potential: The bakery had no way to effectively serve customers outside of their immediate vicinity or to encourage repeat online orders.

The Solution: A Deliciously Simple Mobile Ordering Experience

WDA’s goal was to design a mobile app that was as delightful and satisfying as the bakery’s cakes. Our strategy was to create an intuitive, visually rich e-commerce platform that made ordering an absolute pleasure.

E-commerce Strategy & User Flow: Our process began with a strategy session to define the ideal customer journey. We identified key features like product customization (e.g., adding a message to a cake), dietary filters, and a frictionless checkout as critical for success.
Wireframing & Prototyping: Our team created detailed wireframes and an interactive prototype of the entire app. This allowed us to perfect the user flow—from browsing the menu to tracking a delivery—ensuring the experience was seamless before the final design phase.
Appetizing UI & Visual Design: We extended the bakery’s warm and inviting brand identity into the digital app. The UI was designed to be clean and bright, allowing the mouth-watering product photography to take centre stage. Every button, icon, and font was chosen to be on-brand and to contribute to a friendly, easy-to-use interface.

The Execution: Key Screens & Features

Projected Results & Impact

This mobile app is designed to be a transformative growth tool for the bakery.

Increased Revenue & Efficiency: The app is designed to significantly increase the bakery’s order capacity and revenue while reducing the staff time spent on manual phone orders.
Enhanced Customer Loyalty: Loyalty-building features like saved favourites and quick re-ordering are projected to turn one-time buyers into regular, high-value customers.
Expanded Market Reach: By offering a convenient delivery service through the app, the bakery is positioned to capture a much wider customer base across the North West.