Overview
Client: TLC Carers Ltd
Industry: Healthcare / Domiciliary Care
Services: Web Design & Strategy, User Experience (UX) Design, Copywriting
Key Result: A 40% increase in client enquiries within the first three months of launch.
The Challenge: Creating an Online Presence That Radiates Trust
TLC Carers Ltd provides essential, compassionate care to vulnerable individuals in their homes. However, their old website did not reflect the high level of professionalism and kindness their team delivers every day. It felt unprofessional, struggled to attract visitors, and made it difficult for families in stressful situations to find the clear, reassuring information they desperately needed.
The core challenge was to completely redesign their digital presence to achieve three critical goals:
Build Immediate Trust: The website had to instantly convey a sense of compassion, safety, and professionalism to anxious families.
Ensure Total Clarity: Users needed to effortlessly understand the full range of services offered and find contact information without any friction.
Prioritize Accessibility: The design needed to be exceptionally user-friendly and accessible for all users, including older adults or those with visual impairments.
The Solution: A Strategy of Clarity, Compassion, and Conversion
WDA developed a new website strategy centered on building an experience of trust and simplicity for the user. Our approach focused on clear communication and intuitive design.
Professional & Empathetic Design: We created a clean, calming, and professional new layout. We used a warm and reassuring color palette, soft imagery, and highly readable typography to create a welcoming and trustworthy atmosphere from the very first click.
Structured & Clear Navigation: The website’s architecture was completely overhauled. We placed the “Our Services” section in a prominent position, designing a clear and logical navigation that allows users to find exactly what they need in seconds.
Trust-Building Content: We strategically placed powerful testimonials from families throughout the site. The messaging was rewritten to be clear, compassionate, and direct, explaining the benefits of each service in simple terms.
Bold Calls-to-Action (CTAs): To convert interest into enquiries, we implemented bold, unmissable contact details and clear CTAs like “Arrange a Care Assessment” on every page, making it effortless for users to take the next step.
The Results: A 40% Increase in Enquiries and Renewed Confidence
The new website had an immediate and profound impact on TLC Carers Ltd’s ability to connect with new clients.
A 40% Increase in Enquiries was recorded in the first three months after launch, directly attributed to the site’s clear messaging and easy-to-use contact forms.
Significantly Lower Bounce Rate on the homepage, indicating that new visitors instantly felt they were in the right place.
Higher User Engagement across the entire website, with visitors spending more time exploring the different services offered.
Overwhelmingly Positive Feedback from clients and their families, who reported that the new site made them feel confident and reassured in their decision to trust TLC Carers.
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