overview
Client: Hegai & Esther
Industry: Cosmetics / Beauty
Services: Marketing Collateral, Print Design, Brand Cohesion
Key Result: Elevated Brand Perception and Created a Cohesive, High-End Customer Experience Across All Touchpoints.
The Challenge: Standing Out in a Saturated Beauty Market
Hegai & Esther is a dynamic makeup brand with high-quality products. However, in the fiercely competitive beauty industry, a great product is only half the battle. Their challenge was to ensure that their physical marketing materials—from brochures to jotters—matched the premium quality of their makeup.
They needed to:
Create a Tangible “Luxe” Feel: The brand had to feel expensive and desirable in the customer’s hands, not just on a screen.
Ensure Brand Consistency: Their brand message and aesthetic needed to be perfectly consistent across a wide range of printed items.
Elevate Their Brand Presence: They needed to stand out from countless competitors and create a memorable experience for customers, influencers, and retailers.
The Solution: A Unified Design Language for a Premium Experience
WDA approached this not as a series of individual design tasks, but as an opportunity to build a complete and cohesive brand world. Our strategy was focused on creating a unified and luxurious brand experience.
Brand Immersion: We began by diving deep into the Hegai & Esther brand—understanding their target customer, their unique brand voice, and the textures and colours of their product line.
Developing a Design System: We created a flexible yet consistent design system, defining the precise use of typography, colour, imagery, and graphic elements. This system became the blueprint for all collateral, ensuring instant brand recognition.
Focus on the Tactile Experience: We provided guidance on paper stocks, finishes, and print techniques to ensure the final products felt as good as they looked. The goal was to create a memorable “unboxing” and physical interaction that screams quality.
The Execution: A Collection of Cohesive Brand Touchpoints
The Results: A Brand That Looks and Feels High-End
The new suite of marketing collateral immediately elevated Hegai & Esther’s position in the market.
Elevated Brand Perception: The cohesive and luxurious designs made the brand look and feel more premium, allowing it to compete more effectively with established industry players.
Enhanced Customer Experience: The project delivered a memorable physical brand experience, leading to increased customer loyalty and user-generated content on social media.
Strengthened Brand Recall: The consistent visual identity made the Hegai & Esther brand instantly recognizable to its growing audience.
Empowered Sales & Marketing: The professional brochures and flyers became powerful tools for the sales team to engage with retailers, partners, and influencers.
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