The Brief
This portfolio showcases a collection of design projects for Hegai and Esther, including flyers, jotters, calendars, and brochures. Each project highlights a range of creative design and print work tailored to enhance client’s brand presence and engage the target audience.
The Client
Hegai & Esther is a company that has created a brand concept consisting of makeup products, hygiene essentials, accessories and tools designed and produced with the vision to becoming the preferred choice for end users across the African continent and Women of Colour everywhere.
Strategy & Design Approach
For each project, our design process centered on effectively presenting the brand’s products. High-quality imagery of models and products was crucial in achieving this. We carefully balanced typography, layout, and color choices to keep the focus on models and product imagery
The Result
- Strengthened brand identity across multiple print materials.
- Contributed to a massive increase in brand engagement on social media.
- Received positive feedback from the client on design consistency and quality.
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