How WDA Turned a Design Rivalry Into a Cinematic Metaphor For Creative Mastery
Overview
The Wrong Meeting is a comedic social short where professional over-preparation collides with pure chaos — a grown presenter accidentally walks into a toddler classroom, ready to deliver a strategic pitch.
He has slides.
He has graphs.
He has a game-changing idea.
The toddlers?
They have crayons. And zero interest in Q4 performance.
This film demonstrates WDA’s creative truth:
In branding, context is everything — even the right idea fails in the wrong room.
Story + absurdity + brand twist = an unforgettable creative moment.
Story Concept
A sharply-dressed professional enters what he believes is a high-stakes business pitch.
Instead:
Mini chairs
Colourful walls
Chalkboard drawings
Toddlers staring in confused awe
(or eating glue — same energy)
He launches into his confident pitch anyway — diagrams, slides, gestures and all — as the toddlers watch with blank, adorable silence.
The humour isn’t slapstick — it’s situational intelligence:
Genius in the wrong room looks like madness.
Creative Message
This concept captures one strategic truth most agencies ignore:
Not every audience is your audience.
Not every room deserves your best ideas.
Branding isn’t just design — it’s positioning, context, and timing.
Even a brilliant message fails if delivered to the wrong crowd.
WDA doesn’t waste ideas where they won’t be understood.
Brand Philosophy Delivered
Your brand wins when:
You enter the right room
You speak the right language
Your audience is ready and aligned
Your idea meets relevance + timing
WDA isn’t just creative — we are contextual strategists.
Positioning Impact
This video showcases WDA’s capabilities:
Strategic thinking: Demonstrates the importance of audience fit.
Humour in storytelling: Uses an absurd, relatable scenario to engage viewers.
Direction & framing: Highlights focus on the presenter vs. toddlers, showing cinematic control.
Modern creative identity: Leverages a social-first narrative format to connect with audiences.
Brand discipline: Communicates core lessons tied to WDA values.
It positions WDA as a studio that can turn fun into philosophy — and philosophy into brand power.
Your ideas deserve the right room — and the right strategy. Let WDA make your brand make sense in the right places. Work With Us
