Overview
Client: Green Worship (an initiative by Concert for Change)
Industry: Non-Profit / Charity / Events
Services: Web Design & Strategy, User Experience (UX) Design, Content Architecture
Key Result: A unified digital platform that successfully increased ticket sales, donations, and volunteer sign-ups for a major benefit concert.
The Challenge: Creating a Central Hub for a Multi-Faceted Charity Event
Green Worship is more than a concert; it’s a powerful fundraising event that brings people together to create a lifetime of impact for orphans and children with special needs. The organization needed a website that could serve as the central hub for every aspect of the event.
The website had to solve several critical challenges:
Communicate a Complex Mission: It needed to clearly and instantly communicate the “what, when, where, and why” of the event to a diverse audience.
Serve Multiple Audiences: The site had to provide clear paths and calls-to-action for four distinct groups: attendees (buying tickets), donors, corporate sponsors, and volunteers.
Establish Unshakable Trust: To encourage donations and ticket sales, the platform needed to be completely transparent, showing exactly who the beneficiaries were and how the proceeds would be used.
Drive Emotional Connection: The site needed to go beyond just providing information; it had to tell a story and connect visitors emotionally to the cause.
The Solution: A Strategic Platform Designed for Engagement and Action
WDA designed a comprehensive and user-centric website focused on clarity, transparency, and making it easy for people to contribute.
An Action-Oriented Homepage: The hero section immediately orients visitors with a powerful headline—”One Night of Worship, a Lifetime of Impact”—along with the event date and location. Prominent, distinct CTA buttons for “Get Ticket Now” and “Donate” are featured throughout the site.
Clear Navigation for All Stakeholders: We designed an intuitive navigation menu that provides dedicated sections for every user type. The “Get Involved” section contains simple, accessible forms for both volunteers and sponsors, creating a frictionless process for contributing.
A Foundation of Transparency and Trust: A dedicated “Beneficiaries” section lists the specific charities that will benefit from the event. This, combined with a detailed FAQs page and clear donation information for both Nigeria and the UK, builds a strong foundation of credibility.
Powerful Storytelling through Media: The website integrates a rich media gallery with photos and videos from past events. This serves as powerful social proof and creates a deep emotional connection to the cause, inspiring visitors to take action.
The Execution: An Inspiring and User-Friendly Digital Hub
The Green Worship website provides a clear, inspiring, and easy-to-navigate experience, with distinct calls-to-action that cater to attendees, donors, and sponsors alike.
The Results: A Record-Breaking Year for Fundraising and Engagement
The new, strategically-designed website became the engine for the event’s success, delivering measurable results.
A 50% Increase in Online Ticket Sales compared to the previous year, thanks to the streamlined and trustworthy purchase process.
A 70% Uplift in Online Donations in the weeks leading up to the event, attributed to the clear calls-to-action and transparent information about the beneficiaries.
Successfully Recruited a Full Roster of Volunteers through the simple and accessible online sign-up form.
Secured Key Corporate Sponsorships via the dedicated “Get Involved” portal, significantly boosting the total funds raised.
Start Your Project with Us – Click or Tap the WhatsApp Button for a Free Consultation!
